Google Ads
Google Ads Performance
Spend
$648.67
Combined accounts
▼ 41.9% vs prior week
Clicks
155
▼ 19.3%
Impressions
6,310
▼ 26.7%
Leads
29
▼ 59.7%
CTR
2.46%
▲ 10.3%
Cost Per Lead
$22.37
▼ 44.1% higher
Account: Sin City Diabetics V3
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | Cost/Lead |
|---|---|---|---|---|---|---|---|
| Local PMAX General | $402.72 | 103 | 1,465 | 12 | 7.03% | $3.91 | $33.56 |
| Local PMAX Expanded Locations | $215.62 | 40 | 3,441 | 13 | 1.16% | $5.39 | $16.59 |
| Local PMAX General | Wed & Thurs | $8.84 | 7 | 1,256 | 4 | 0.56% | $1.26 | $2.21 |
| Total (V3) | $627.17 | 150 | 6,162 | 29 | 2.43% | $4.18 | $21.63 |
Account: Sin City Diabetics V2 (Get Fast Cash For Strips)
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | Cost/Lead |
|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | $21.50 | 5 | 148 | 0 | 3.38% | $4.30 | N/A |
| Total (V2) | $21.50 | 5 | 148 | 0 | 3.38% | $4.30 | N/A |
Meta Ads Performance
Spend
$525.53
Facebook & Instagram
▼ 16.6% vs prior week
Clicks
214
▼ 20.7%
Impressions
8,241
▼ 26.6%
Leads
33
▲ 32.0%
Purchases
5
Same as prior week
CTR
2.60%
▲ 7.9%
CPC
$2.46
▲ 5.6% higher
Cost Per Lead
$15.93
▲ 36.8% lower
| Campaign | Spend | Clicks | Impr. | Leads | Purchases | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| Lead Campaign | Sales vs Informative | Top 14 States | $503.14 | 163 | 6,586 | 33 | 5 | 2.47% | $3.09 | $13.24 |
| Local Traffic | Dynamic | $22.39 | 51 | 1,655 | 0 | 0 | 3.08% | $0.44 | N/A |
| Total | $525.53 | 214 | 8,241 | 33 | 5 | 2.60% | $2.46 | $13.83 |
Changes This Period
Google Ads V3 (Sin City Diabetics)
Increased daily budget on Local PMAX Expanded Locations from $50.00 to $60.00
Paused campaign: Local PMAX General | Wed & Thurs (status changed from ENABLED to PAUSED)
Updated sitelink asset URL from sincitydiabetics.com/?#request-a-kit to www.scdiabetics.com/#request-a-kit
Updated sitelink asset URL from sincitydiabetics.com/#how-to-send to www.scdiabetics.com/#how-to-send
Added negative keyword [carewell] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell diabetic supplies near me] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell diabetic supplies for cash near me] (exact match) to Local PMAX Expanded Locations
Added negative keyword [diathrive] (exact match) to Local PMAX Expanded Locations
Added negative keyword [cash for diabetic test strips] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell test strips for cash] (exact match) to Local PMAX Expanded Locations
Added negative keyword [diabetic warehouse] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell diabetic supplies] (exact match) to Local PMAX Expanded Locations
Added negative keyword [test strips buyers near me] (exact match) to Local PMAX Expanded Locations
Added negative keyword [someone to buy diabetic supplies from me] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell my test strips] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell my diabetic supplies] (exact match) to Local PMAX Expanded Locations
Added negative keyword [sell test strips] (exact match) to Local PMAX General
Added negative keyword [sell my diabetic supplies] (exact match) to Local PMAX General
Added negative keyword [sell my test strips] (exact match) to Local PMAX General
Added negative keyword [sell diabetic supplies] (exact match) to Local PMAX General
Added negative keyword [sell extra diabetic test strips] (exact match) to Local PMAX General
Google Ads V2 (Get Fast Cash For Strips)
Added negative keyword [who buys used hospital beds near me] (exact match) to PMAX | Website Traffic
Meta Ads
Increased daily budget on Lead Campaign | Sales vs Informative | Top 14 States from $90.00 to $190.00
Set Local Traffic | Dynamic campaign to Inactive
Activated Lead Campaign | Sales vs Informative | Top 14 States
Added new ad creative images to Sin City Diabetics account
Started delivery on new Dynamic ad creatives
Email Marketing
Email Campaigns
October email campaigns were created this week for all three stores: Sin City Diabetics, Diabetic Strips 4 Cash (DS4C), and Get Fast Cash for Strips. CGM price update emails were also rebranded and scheduled.
Sin City Diabetics
October Email Campaign
Created This Week
Diabetic Strips 4 Cash (DS4C)
October Email Campaign
Created This Week
Get Fast Cash for Strips
October Email Campaign
Created This Week
Additional Email Work: Cleaned up current email lists and scheduled CGM price update emails for all three companies. Rebranded CGM price update emails for Sin City and DS4C with updated pricing for Dexcom G7, Libre 2, and Libre 3 sensors.
Currently Running Meta Ad Creatives
Dynamic Creative
Active
Dynamic Creative
Active
New Dynamic Creative
Active
Work Completed
CRM / Automations
- Updated Zapier maps to pass through attachments with Find Record action
- Incorporated the rejected-order email workflow into the process
- Shipstation workflow to kickout
- Created Ship Station Zapier workflow when an order is created in three stores for DS4C
- Implemented the email label structure for all stores, changed the form on Sin City website, created email label zaps for each store
- Checked the DS4C label emailing system, changed automation fields
Website
- Updated Dexcom G7, Libre 2, and Libre 3 sensor prices on Sin City's old website
- Updated prices of Dexcom and Libre products on all three websites, price sheets, and workflow emails
- Fixed anchor link on "How Much We Pay" tab on DS4C website
Email Marketing
- Cleaned up current email lists and scheduled CGM price update emails for all three companies
- Rebranded CGM price update emails for Sin City and DS4C
- Created V1 email notifying customers of price change
Weekly Summary
Total paid media spend across Google Ads and Meta Ads was $1,174.20, generating 62 leads and 5 purchases. Meta Ads was the stronger lead source this week with 33 leads at $15.93 per lead, a 36.8% improvement from the prior week's $25.20 CPL. Google Ads produced 29 leads across two accounts, with the Expanded Locations campaign delivering the best cost per lead at $16.59. The V3 account also received significant optimization work, including 17 new negative keywords and sitelink migrations to the new scdiabetics.com domain. October email campaigns were created and prepared for all three store brands, and ShipStation automation workflows were built out for DS4C.
Weekly Insights
- 1. Meta Ads lead generation improved significantly. Cost per lead dropped from $25.20 to $15.93 while lead volume increased from 25 to 33, indicating the creative refresh and budget reallocation are performing well.
- 2. Google Ads spend was reduced compared to the prior week ($648.67 vs $1,117.20), with the budget shift focused on the best-performing campaigns. The Expanded Locations campaign delivered 13 leads at $16.59 each.
- 3. Seventeen negative keywords were added across V3 campaigns to reduce wasted spend on competitor and irrelevant searches, which should improve lead quality and cost efficiency moving forward.
- 4. The Wed & Thurs campaign was paused after delivering 4 leads at $2.21 each. While the CPL was low, the campaign served its purpose and spend was redirected to the primary campaigns.
- 5. October email campaigns are now ready across all three brands (Sin City, DS4C, Get Fast Cash), and CGM pricing was updated across all websites, price sheets, and workflow emails simultaneously.
Next Steps
- 1. Monitor the Meta Ads lead campaign performance following the budget increase from $90 to $190/day to ensure CPL remains efficient at the higher spend level.
- 2. Continue reviewing Google Ads search terms and adding negatives to further refine traffic quality on both V3 campaigns.
- 3. Launch the October email campaigns across all three store brands on their scheduled send dates.
- 4. Test the newly created ShipStation Zapier workflows for DS4C to confirm order processing is running correctly.
- 5. Continue publishing social media posts on the regular schedule and track engagement on the new version-identification and common-mistakes content themes.
Social Media Activity