| Campaign | Status | Budget | Impr. | Calls | Conv. | CPA | Cost |
|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | Eligible | $5.00 | 1,312 | 3 | 2 | $21.10 | $42.20 |
| Search | Phone Calls | Paused | $2.00 | 0 | 0 | 0 | $0 | $0 |
| Search | Website Traffic | Paused | $15.00 | 0 | 0 | 0 | $0 | $0 |
| Campaign | Status | Budget | Impr. | Calls | Conv. | CPA | Cost |
|---|---|---|---|---|---|---|---|
| Local PMAX Expanded Locations | Eligible | $50.00 | 1,239 | 9 | 13 | $20.62 | $268.12 |
| Local PMAX General | Eligible | $240.00 | 1,132 | 13 | 10 | $91.37 | $913.69 |
| Local PMAX General | Wed & Thurs | Eligible | $10.00 | 1,128 | 0 | 0 | $0 | $0.79 |
| PMAX Local | Paused | $5.00 | 0 | 0 | 0 | $0 | $0 |
| Total | 3,499 | 22 | 23 | $51.42 | $1,182.60 | ||
| Campaign | Status | Impr. | Purchases | Cost/Purchase | FB Leads | Cost/Lead | Spend |
|---|---|---|---|---|---|---|---|
| Lead Campaign | Sales vs Informative | Top 14 States | Active | 12,504 | 11 | $61.40 | 46 | $11.85 | $675.35 |
| Local Traffic | Dynamic | Active | 6,084 | 0 | — | 0 | — | $66.15 |
| Total | 18,588 | 11 | — | 46 | $13.01 | $741.50 | |
Ranked by spend for Sep 3–9, 2026. Lead Campaign | Sales vs Informative | Top 14 States.
| Ad Name | Impressions | Link Clicks | CTR | Leads | Purchases | Spend |
|---|---|---|---|---|---|---|
| Image #3 | 9,111 | 95 | 1.92% | 27 | 9 | $434.83 |
| Animated | 1,669 | 19 | 2.34% | 11 | 1 | $118.47 |
| Reel | 2,457 | 16 | 1.87% | 5 | 1 | $70.85 |
| Image #1 | 1,356 | 31 | 4.68% | 3 | 0 | $68.55 |
| Animated (#2) | 3,995 | 14 | 1.55% | 0 | 0 | $48.80 |
| Total | 18,588 | 175+ | 2.45% | 46 | 11 | $741.50 |
Top Performer: "Image #3" dominated this week, accounting for 59% of total Meta spend while generating 59% of all leads (27) and 82% of all purchases (9). Strong efficiency at $12.08/lead and $48.31/purchase.
Best CTR: "Image #1" led with a 4.68% CTR, showing strong engagement but lower volume. Could benefit from increased budget allocation to test scale.
New Creatives: "Fall Content | Dynamic" and "Ads | Dynamic" are newly launched creatives. Still in early learning phase.